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Seminars . Product Managers and Business Analysts
 

Product Manager

The Product Manager

Product Managers, sometimes called Business Analysts or Product Owners, are responsible for the content and relevance of the software solution being developed. Peter Druker called this ‘Utility Value.' The best product managers understand that the utility value of a system is defined by the users of the system, not the designers.
 
Effective product managers seek the voice of their customers to assemble and prioritize new features and bug fixes. Effective product managers should be familiar with the following concepts:

  1. Minimal Marketable Feature set (MMF)
  2. The technology adoption lifecycle
  3. Catering separately to Innovators, Early Adopters, Both Majorities, and Laggard
  4. Various survey techniques (paper, web, phone, trade-show, in person)
  5. How to conduct a strategy assessment against a global or widespread user base
  6. How to validate utility value (conformance to requirements)
  7. How to validate user acceptance (fitness for use)
  8. How to validate requirements against business objectives 8. How to identify and prioritize stakeholders
  9. How to elicit, analyze, specify, and validate requirements
  10. Types of requirements
  11. How to work successfully with technical and non-technical stakeholders
  12. How to work successfully with the development team
  13. How to build a business case
  14. How the organization can perform and benefit from ROI validation

Red Rock Research provides software development best practice seminars that cover this material. 

  

Business Analyst

The Role of the Business Analyst

Product Managers, sometimes called Business Analysts or Product Owners, are responsible for the content and relevance of the software solution being developed. Peter Druker called this 'Utility Value.' The best product managers understand that the utility value of a system is defined by the users of the system, not the designers.
 
Effective product managers seek the voice of their customers to assemble and prioritize new features and bug fixes. Effective product managers should be familiar with the following concepts:

  1. Minimal Marketable Feature set (MMF)
  2. The technology adoption lifecycle
  3. Catering separately to Innovators, Early Adopters, Both Majorities, and Laggard
  4. Various survey techniques (paper, web, phone, trade-show, in person)
  5. How to conduct a strategy assessment against a global or widespread user base
  6. How to validate utility value (conformance to requirements)
  7. How to validate user acceptance (fitness for use)
  8. How to validate requirements against business objectives 8. How to identify and prioritize stakeholders
  9. How to elicit, analyze, specify, and validate requirements
  10. Types of requirements
  11. How to work successfully with technical and non-technical stakeholders
  12. How to work successfully with the development team
  13. How to build a business case
  14. How the organization can perform and benefit from ROI validation

Red Rock Research provides software development best practice seminars that cover this material. 

  

Professionals

 

Non-IT Executives

IT Executives

Development Managers
& Directors

Project Managers

Product Managers
& Business Analysts

Quality Assurance

Developers

Database Designers
& Administrators

  

Course Guide

Download our course brochure containing descriptions of our seminar offerings.
  

 

Product Management Posts From Our Blog . . .

 
Project Management Institute Announces New PMI-ACP Agile Certification Credential (5/14/2011)
Agile Certified Practitioner (PMI-ACP) will be the designation of the new PMI Agile credential.  PMI has decided to recognize the prevalence and effectiveness of Agile practices within the project management community and has constructed a tangible foundation of requirements and guidelines for establishing what constitutes an Agile framework.  Perhaps we’ll soon finally see an Agile […]

CBAP and Agile Development (3/17/2011)
I attended an excellent presentation hosted by the Northern Utah PMI Chapter, featuring Mike Sandberg, Novell’s Chief Business Analysts.  Mike spoke to a room of well over 200 folks about the CBAP certification.  This is the Certified Business Analysis Professional credential that us now coming of age.Mike talked about his own experience discovering the CBAP […]

Agile Development and Requirements Documentation (10/5/2010)
I keep hearing horror stories from managers about how their teams that have adopted Agile Development insist there are no documented requirements necessary when using the Scrum framework.This is wrong.  Scrum is intentionally quiet about software requirements so that groups can use what works best for them.At Red Rock Research,  we show groups practicing Agile […]

Whiteboards for Everyone! (1/6/2010 2)
Do you like designing on whiteboards?  I do.   Colorful markers against a clean, white surface inspire all kinds of creativity and fun. Recently David Crossett of Ready Receipts gave me a great tip.  He told me that instead of going to your local OfficeBOX superstore and paying $200 for a 4×8 whiteboard, just hit […]

Book Review: Crossing the CHASM (7/24/2009)
I’ve heard people make references to Geoffrey A. Moore’s Crossing the CHASM book for several years now but hadn’t read it until this past week. Moore’s book is a must-read for any IT company trying to launch a new product.  Although the concepts in the book are not novel (so admit’s Moore) the book brings a vocabulary and metaphoric […]

Software Development Best Practices - Software Requirements Management (7/18/2009)
I recently hosted Red Rock Research’s second weekly software development best practices seminar for the general public.  Our topic was Software Requirements Management.Requirements Management is perhaps the most controversial topic in software development.  Everyone seems to have their own technique.  It is also the most important skill-set–statistically more important than development skills–to the overall success of a software […]

Book Review: The Book of Five Rings (7/14/2009)
Recently, while attending the ’09 Agile Roots conference in Salt Lake City, UT, Alistair Cockburn–the keynote speaker–referenced Miyamoto Musashi’s 16th-century book called The Book of Five Rings. I like Asian philosophy (and swords and such) so I picked up the book and read it.  The book was written in 1643 by an undefeated Japanese samurai master who was so […]

How to compute % defects removed from release candidate code (6/27/2009)
Recently someone on StackOverflow.com asked me to explain how to compute the defect removal rate for release candidate software.  There are two methods for producing this number and I teach both in several of my seminars, but I’ll explain the simpler method in this post… Lawrence Putnam presented this model in his 1992 Book titled Measures […]

25 Most Dangerous Information Security Programming Errors (1/18/2009)
Want to visit ground-zero for data security?  Experts from SANS, MITRE, SAFECode, EMC, Juniper, Microsoft, Nokia, SAP, Symantec, and the U.S. Department of Homeland Security’s National Cyber Security Division last week presented a listing of The Top 25 Most Dangerous (Information Security) Programming Errors.  Expect to see future government and big-money RFP’s mandate these items […]

Anatomy of an Execution Plan (1/11/2009)
Have you been challenged with performing a high-risk task like upgrading a prominent server, for example? Here’s an execution plan template that you can use to guide you. I. Executive Summary Brief overview of intended event. II. Review of Discovery Details of what efforts were made to research what is listed in the following sections.  Meetings, […]

Excellence over Heroics (11/12/2008)
I value Excellence over Heroics. ‘Excellence’ can be defined as “the crisp execution of established procedures.”  Think about that for a minute. Do you know of a software development shop where several prominent developers often stay up late into the night, or come in regularly over the weekend to solve high-profile problems, or put out urgent mission-critical fires? The […]

Software Production Support (5/20/2008)
In a conversation with a friend once, they jokingly described their inability to play racquetball against other seasoned players as “They are playing racquetball, while I am just hitting a ball around the room.” I’ll borrow that reference and apply it to Software Production Support. Is your Software Production Support group “playing racquetball,” or are they “just hitting […]

The Bat-Phone (3/27/2008)
Do you have one of those executives that harasses you with status updates to projects, yet never attends the status update meetings? Perhaps they call you, email you, stop in to your office, and want to know what the latest on project X is? Is the behavior efficient?  What suggestions do you have about how […]

Anti-Values (3/4/2008 1)
I was sitting in a KFC eating lunch, reading the slogans painted on the wall.  This particular KFC is supposedly the first KFC in America.  Yes, it’s in Utah.  Along with some chicken legs and a drink, you can enjoy a small exhibit showing Colonel Sander’s original briefcase, white suite, shoes, etc. One mural read, […]

Great Mission Statements (12/28/2007)
Jack Welch, in his book, Winning, talks about how to create great mission statements. He says most mission statements are dull, uninspired, and even unhelpful.  Most groups write their mission statement to describe only what they are in business to do.  While this is not wrong, it creates a whole bunch of mission statements that all look the same […]

Book Review: Software Project Survival Guide (11/29/2007)
In Steve McConnell’s book, Software Project Survival Guide, he describes the foundation and procedures for managing a successful software development project. Researching from NASA, IEEE, and some other industry giants like Grady Booch  and Tom Demarco, McConnell summarizes software development into six stages: Planning Design Construction Testing Release Wrap-up McConnell also offers some great ideas like […]

Book Review: Reinventing Strategy (11/28/2007)
I just finished reading Willie Pietersen’s book, Reinventing Strategy: Using Strategic Learning to Create and Sustain Breakthrough Performance. Pietersen first sets the stage for the rest of the book by underscoring the need for organizations to be adaptable.  He paraphrases Charles Darwin, concluding that is it not the largest, the strongest, or even the most intelligent of […]

Book Review: Product Development for the Lean Enterprise (11/23/2007)
I finished reading Product Development for the Lean Enterprise: Why Toyota’s System Is Four Times More Productive and How You Can Implement It, by Michael N. Kennedy.  This book explains why Toyota’s internal product development process has enabled them to surpass the Detroit auto manufacturers production in both volume and quality. If you haven’t heard already, Toyota […]

Book Review: Value Innovation Portfolio Management (11/15/2007)
I Just finished reading Value Innovation Portfolio Management: Achieving Double-digit Growth Through Customer Value, by Sheila Mello, Wayne Mackey, Ronald Lasser, and Richard Tait. This book discusses implementing corporate project portfolio management by focusing on insight gained from your customers as to what they value.  I like this because I agree with their premise.  They […]

 
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